HI, I'M CHRISTINA
With over 13 years of empowering small businesses, let’s embark on this journey together. We’ll shape your brand, foster connections and create a space where your brand resonates with your audience, forming a thriving community.
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MORE ABOUT ME
Christina Gallardo Smith, a dynamic marketing professional specializing in lifestyle, beauty, and wellness with a rich background in brand creation and narration. She thrived as the Director of Marketing + Advertising at Boston's premier day spa and salon for an impressive 13 years. During this time, she not only led their marketing efforts, but simultaneously grew her own acclaimed makeup business, and from 2020-2023 produced and aired in the television segment "The Beauty Beat," a program that captivated audiences on NBClx and NECN. Known for her adeptness at building collaborative relationships with businesses and influencers, Christina excels in creating, fine-tuning, and narrating brands to resonate with their target audiences.
Originally from Methuen, Christina graduated from Central Catholic High School and pursued her Bachelor's in Organizational Communications + Spanish from Assumption College. She further honed her skills by earning a Masters in Integrated Marketing Communications from Lasell College.
Beyond her professional accomplishments, Christina finds fulfillment in nurturing meaningful connections and passions, with family time serving as a grounding force in her life. She thrives in curating empowering branding shoots for female entrepreneurs, leveraging her expertise to highlight their individual stories and strengths. Empowering women, fostering new relationships, and building a supportive community of like-minded individuals are endeavors that not only energize her but also drive her to make a positive impact in both personal and professional realms.
SERVICES
Our goal is to help small businesses present themselves in their best light. We live in a society consumed by social media, reviews and all things digital, which has made people want to know more, more about who they're working with, before they choose to do business with a company.
Our mission is to make sure that your branding and messaging embodies and articulates exactly who you are and what you have to offer, along with your mission and your values, to ensure that when a potential customer looks you up there is an immediate connection.
Consumers want to connect and align with the brands they invest in; by working together we can curate your brand and foster that connection.
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Our marketing services encompass a range of branding strategies focused on enhancing brand image and finding a distinctive brand voice. The goal being to capture your brand's essence and ensuring your uniqueness within your industry is effectively communicated across all channels, including brand imagery, messaging, website, promotions, social media and strategic initiatives.
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Kelley Wade,
Founder + Creative Director
Pinkergreen
Christina and I have worked together for years, and she breathes new life into each and every project we embark on together. Christina has a willingness to take on unexpected challenges and always comes to the table with fresh ideas to help reengage her audience(s).
She is a creative thinker, who is committed to achieving everything she puts her mind towards. Professional attributes aside, she is also an absolute dream to work with.
JP Faiella,
CEO + Owner
IUC Boston
I have worked with Christina in various capacities for close to a decade. She is at the very top of her field in regards to her knowledge base in wellness and consumer goods, she has a proven track record of successful marketing campaigns, and is in the business of growing awareness and increasing revenue by her astute knowledge of marketing strategy and by leveraging both her industry knowledge, and relationships in the industry.
I would highly recommend working with Christina and her agency, and stand as an ongoing reference.
Jennifer Keuster,
Producer
NBC Universal, NECN
I had the pleasure of working with Christina on a weekly TV segment for several years. Not only is she kind, but professional and always had great ideas that kept up with current trends.
Her work was informative, fun and she took great pride in the segments, always making sure they were the best they could be.